Whether you gather for tree lighting ceremonies or holiday markets — shop the world's largest Christmas store or mingle at merry concerts — discover where to be for all the holiday glee when you Go Great Lakes Bay in Pure Michigan!

There's a special hush when winter arrives in Pure Michigan's Great Lakes Bay Region, best broken by the sounds of activity-fed laughter. On snowshoe, ski, or sled, skate blades or fat tires, snowboard or toboggan, on land or frozen water — this is the place for snowy fun!

Whether you’re looking for antiques and vintage treasures, or you’re on a family adventure to fill out wardrobes and find great deals, you’ll discover what you’re looking for — and then some — at these top spots for shopping in the Great Lakes Bay!

Home to the largest antique mall in Michigan (housed fittingly in a historic downtown building) and an annual antique festival of epic proportions, with smaller shops sprinkled throughout, the Great Lakes Bay is full of opportunity to uncover timeless treasures.

Where traditional art galleries & museums mingle with modern murals — and inspiration dances in the streets at public art displays — take a trip through these vibrant cities in Pure Michigan's Great Lakes Bay Region and welcome your senses to the limitless possibilities of art!

No matter the season — or whether you’re craving craft beer, wine, or cocktails — you’ll find plenty of places to savor local flavor when you Go Great Lakes Bay in Pure Michigan. Make your way through this hand-picked guide of artisans & opportunities, and discover for yourself!