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November 23rd
Cocoa Crawl
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Stick around Downtown Midland after the Midland Santa Holiday Parade on Saturday, November 23 from 12-2 p.m. as the Midland Downtown Business Association presents the jolliest after-party you’ve ever seen: Cocoa Crawl!

After braving the weather to watch the Santa Parade, join participating retailers and restaurants in Downtown Midland to sample their own spin on delicious hot cocoa recipes. Enjoy a complimentary tasting while browsing the shops or stopping for lunch. You will be able to vote for your favorite cocoa and help one lucky downtown business win bragging rights for the season, as well as the highly-desired Golden Mug Trophy!

During Hot Cocoa Crawl, guests can take the guesswork out of holiday shopping by adding things to their Christmas wish list from their favorite Downtown Midland stores.

This is a free event for all ages.

Below are participating businesses:

  • Ace Hardware & Sports
  • Aviator Cookie Company
  • Blu Midland
  • Brinstar Arcade Bar & Grill
  • Craft Hemp Company
  • FILL
  • Grape Beginnings Winery
  • Health Hut
  • Heather ‘n Holly
  • Joyful Tantrum & Serendipity Road
  • Little Forks Outfitters
  • Lux the Salon
  • Midland First United Methodist Church
  • Molasses Smokehouse
  • Nor’East Outdoors
  • Peel ‘n Pare
  • Pizza Baker
  • Pizza Sam’s
  • Sassy ‘n Chic
  • Tavern on Main
  • The H Hotel
  • Three Bridges Distillery & Taproom
  • WhichCraft Taproom